We are advised to eat no more than two portions a week of oily fish, as it may contain pollutants such as PCBs and dioxins. Premier quality fish oil however, has been scrupulously screened for pollutants, so is a safe way to obtain your key omega 3 fatty acids, EPA and DHA, daily.
This pure, unconcentrated, highest quality, food grade fish oil provides natural levels of EPA and DHA – as nature intended. Plus fish oil’s other natural components, including carotenoids and tocopherols - unlike pharmaceutical (refined) grade fish oil, which does not contain these elements. And unlike the cheaper cod liver oil, fish oil is safe in pregnancy and breast-feeding, as it contains no vitamins A and D.
EPA and DHA are preformed fatty acids; this means that they’re ready available for use, as they’re already made from ALA, the parent essential fatty acid. EPA & DHA are important for a healthy heart and arteries, the brain, eyes and flexible joints. EPA and DHA are also important during pregnancy and breast-feeding - for mum and baby. DHA can convert back to EPA, when needed.
Obtained from wild sardines, anchovies and mackerel (not cheaper, more polluted farmed fish), caught in the clean seas off the Pacific and Indian Oceans. These fish are carefully pressed and the oil centrifuged and filtered, to produce a rich, tasty golden oil. It is not further processed, modified to concentrate particular fractions, or deodorised. We ensure that every batch is fresh by testing for oxidation (rancidity). Available in easy-to-swallow, soft gelatine capsules (bovine source).